When it comes to your progress, do you feel like Bill Murray in “Ground Hog Day?” Are your crown preps taking the same time as they did a year ago? Does your new patient case acceptance rate still drag bottom? Are you still struggling with completing ortho cases? Do root canals and wisdom teeth continue to bog your schedule down?
Have you had enough of the same? Are you ready to plow through the barriers that are holding you hostage? I know exactly how you feel. I have been there and here is what I found. But before I tell you, let me share a story about a brick layer with you.
This brick layer tried to move 500 pounds of bricks from the top of a 4-story building to the sidewalk below. The problem was he tried to do it by himself. This is his own story taken from his insurance claim form.
It would have taken too long to have moved the bricks down by hand and so I decided to put them in a barrel and lower them from a pulley which I had fastened to the top of the building. After tying the rope securely at ground level, I went up to the top of the building and fastened the rope around the barrel loaded with bricks, swung it out over the sidewalk for the decent.
Then I went down to the sidewalk and I untied the rope, holding it securely to guide the barrel down slowly. But since I only weigh 140 lbs, the 500 lb load jerked me from the ground so fast that I forgot to let go of the rope. As I passed between the 2nd& 3rd floor, I met the barrel coming down. This accounts for the bruises and lacerations on my upper body.
I held tightly to the rope until I reached the top where my hand became jammed in the pulley. This accounts for my broken thumb.
At the same time however, the barrel hit the sidewalk with a bang and the bottom fell out. With the weight of the bricks gone the barrel weighed only 40 lbs. Thus my 140 lb body made a swift decent. I met the empty barrel coming up. This accounts for my broken ankle.
Slowed only slightly, I continued the decent and landed on the pile of bricks. This accounts for my sprained back and broken collar bone.
At this point, I lost my presence of mind completely and let go of the rope and the empty barrel came crashing down on me. This accounts for my head injuries.
And as for the last question on your insurance form “What would you do if the same situation arose again?” Please be advised I am finished trying to do the job all by myself.
So if you are trying to get better on your own, you may be facing the same frustrations as the brick layer. Why do you think all professional golfers have a coach? Why do all high performing professional basketball players, football players and actors have a coach? If I was serious about changing the way my body looked, wouldn’t you advise me to get a professional training coach?
So, for the first 10 years of my career, I was like the brick layer trying to do it by myself and found myself battered and bruised on a pile of bricks under a barrel. In 1987 I decided I needed a coach, someone to keep me accountable. Things changed.
Today I have accumulated a modest fortune, but I still have a financial coach. I haven’t touched a patient in over 5 years, yet I keep and pay a dental coach. Custom Dental is a business miracle, yet I spend tens of thousands of dollars every year with a business coach. There are probably only a handful of dentists on the planet who know as much about marketing as I do, yet I retain a marketing coach.
I was recently interviewed by 3-time Emmy winner, Nick Naton for his TV show America’s Premiere Experts which will be aired on NBC, CBS, ABC and Fox affiliates across the US in the summer of 2014. Nick asked me one piece of advice I might give to younger dentists. My quick reply was “find a coach.”
In today’s dental economy the game is too big, the stakes are too high and the odds are too great to go it alone.
Kelly Brown DDS
Custom Dental Founder